CAVALCADE specializes in news media appearance training and consulting.

Do you believe your CEO, your president, your public affairs personnel, your managers are really prepared to meet the news media?

Cavalcade’s excellent training is a solid insurance policy. Our training provides great depth, and builds real confidence because clients gain special and permanent communications skills. Our programs include:

Basic News Media Appearance Training

On-Camera/On Microphone & Print Media Performance

The Corporate Spokesperson

News Conferences and Crisis Communications Strategies & Performance

Cavalcade's news media appearance training presents extensive, customized work in all  mass
media. You learn planning, but also learn performance through significant rehearsal.

We train to ensure you maintain control of appearances, understand what the news media wants, how they go about getting it, and how you can satisfy their demands to the advantage of your own pre- determined communications objectives.

Training is practical and real world

Performance is stressed to enhance communication and credibility

Company principals are trainers

Training is accomplished at professional broadcast locations